Birthday Campaign for ZaloPay Savings Account
Project Overview
This campaign was developed to celebrate the anniversary of ZaloPay’s Savings Account service through a vibrant, game inspired visual experience.
The visual concept combined festive elements, reward-driven storytelling, and playful interactions to create a memorable campaign identity while maintaining clear communication of the product’s benefits. Bright colors, celebratory graphics, and treasure themed illustrations were used to capture attention and encourage user participation throughout the campaign.
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Visual Design Highlights
Campaign Key Visual
Developed a vibrant visual identity inspired by treasure hunting & celebration themes, creating a memorable campaign presence across all communication channels.
Financial App Campaign
Gamification
Game UI Design
Designed intuitive interfaces and reward focused interactions that enhanced usability while supporting the campaign narrative.
Visual Storytelling
Translated financial product messaging into playful and approachable visual experiences, making complex information easier to understand and engage with.
Mascot
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Growth Marketing Integration
The campaign was designed to encourage continuous user engagement through a reward driven visual journey. Gamified mechanics, progression systems, and collectible elements were incorporated to create anticipation and motivate repeat participation.
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In app
Social
