ZaloPay Savings Account Campaign
Project Overview
This campaign was designed to promote ZaloPay’s Savings Account service through an interactive game experience. The objective was to increase product awareness, encourage user participation, and drive account activation by transforming financial education into an engaging and rewarding activity.
Role: UI Designer & Creative Visual Designer
Scope: Campaign Concept, Game UI Design, Key Visual Development, User Flow Design, Promotional Assets
Design Approach
To make financial saving feel approachable and rewarding, the campaign adopted a game based interaction model.
The visual direction combined:
Reward focused visual cues
Bright & energetic colors
Mobile first interaction design
Simplified financial messaging
The experience was intentionally designed to balance entertainment with product education, ensuring users remained engaged while gradually learning about the service.
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Key
Visual
Game UI Design
Designed intuitive interfaces optimized for mobile devices with clear hierarchy, accessibility, and playful interactions.
Reward System Visuals
Created visual moments that reinforced achievement and motivation through animations, badges, and reward focused components.
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Main Visual
Campaign Key Visuals
Developed a cohesive visual language that connected campaign assets, in app screens, banners, and promotional materials.
Product Communication
Translated financial concepts into approachable visual elements that users could quickly understand without overwhelming technical information.
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Growth Marketing Integration
The campaign was designed not only as a visual experience but also as a growth marketing tool.
The campaign encouraged users to interact repeatedly with the product ecosystem while increasing familiarity with the Savings Account service.
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In app
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Outcome
The final experience successfully combined product education, gamification, and visual storytelling to create an engaging campaign that supported both user engagement and business objectives.
By integrating growth focused mechanics with a playful visual approach, the campaign helped make the Savings Account service more discoverable, approachable, and memorable for users.
