Úmbala
I translated the campaign concept into a mystical game experience inspired by Tarot, astrology, and the universe. The visual direction combines celestial landscapes, cosmic elements, symbolic Tarot imagery, and immersive lighting to create a sense of mystery and discovery.
The game UI was designed to connect these fantasy elements with the Savings Account experience, turning financial product benefits into an engaging visual journey. Each interface and interaction was carefully structured to balance atmospheric storytelling with clear information hierarchy, ensuring the experience remained intuitive while preserving the campaign’s mysterious character.
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Key
Visual
Visual Concept
Built around the idea of exploring the universe and discovering hidden rewards, the visual system combines Tarot symbolism, celestial objects, galaxies, stars, and cosmic environments to create a distinctive campaign world.
Cosmic Storytelling
Gamification
Option 1
Product Integration
Connected the mystical game narrative with Savings Account features and benefits, transforming product information into meaningful moments within the game journey rather than presenting it as conventional financial communication.
Option 2
Campaign Visual System
Extended the visual language across key visuals, in app screens, banners, and social assets, maintaining a consistent connection between the game world and the overall campaign identity.
Main Visual
In app
Social
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