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Ngoc Hien Pearl POSM & Retail Brand Experience
This project focused on designing a cohesive POSM system for Ngoc Hien Pearl, enhancing the brand’s presence across retail spaces and customer touchpoints.
The visual direction was developed to reflect the elegance and craftsmanship of pearl jewelry while maintaining a clean and approachable shopping experience. The project included a range of marketing materials and in store applications designed to support product presentation, brand recognition, and customer engagement.
Billboard Airport
Bus Ngọc Hiền
Luxury Jewelry Box
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